Meme coins have once again captured the crypto market’s attention, with the latest sensation being Morning Routine (ROUTINE). Launched on March 21, 2025, on the Solana blockchain, this meme coin surged to a $19 million market cap within just two days, fueled by a viral video. The phenomenon has ignited renewed interest in the meme coin market, signaling a potential comeback after months of stagnation.
The Viral Origin of Morning Routine (ROUTINE)
ROUTINE’s meteoric rise can be traced back to a viral video by fitness influencer Ashton Hall. Initially posted on TikTok in February, the video, featuring Hall’s unconventional morning routine—including ice water facials and banana peel skincare—became an internet sensation. When re-uploaded to X (formerly Twitter), it amassed over 667 million views in just four days. This widespread attention inspired the launch of the Morning Routine meme coin, which quickly gained traction among traders and crypto enthusiasts.
Market Performance and Volatility
Upon its launch, ROUTINE saw an explosive rally, hitting a $19 million market cap before experiencing a sharp 57% retracement to $8 million. However, the meme coin swiftly rebounded, soaring nearly 88% to $15 million by Monday. The extreme volatility of ROUTINE has attracted traders looking to capitalize on short-term gains, with reports indicating that over 100 individuals have profited more than $10,000 from its price swings.
Ripple Effect on Other Meme Coins
ROUTINE’s success has fueled a broader revival in the meme coin sector. Several other Solana-based meme coins have experienced significant gains:
- Fartcoin (FARTCOIN) – Up 80%
- SPX6900 (SPX) – Up 68%
- Bonk (BONK) – Up 23%
Additionally, Saratoga Spring Water (SARAGOTA), a meme coin inspired by Hall’s preferred water brand, reached a $3 million market cap by March 23. However, not all meme coins have benefited from the surge. Toshi (TOSHI), Unicorn Fart Dust (UFD), and Fwog (FWOG) recorded losses of 17.7%, 15%, and 6%, respectively, over the past week.
The Future of Meme Coins: Speculation or Innovation?
The resurgence of meme coins has raised questions about their sustainability beyond speculative trading. While most meme coins rely on viral trends and social media hype, new projects are attempting to integrate real-world utility. One such initiative is Pump.Science, a decentralized platform by Pump.fun that funds scientific research through meme coin-driven economies. The platform launched its first product—a longevity-focused supplement—on March 21.
Investor Sentiment and Market Outlook
The renewed enthusiasm in meme coins suggests a possible shift in market sentiment. Historically, meme coin mania has coincided with broader bullish trends in the crypto space. If ROUTINE and similar coins maintain their momentum, it could signal a larger meme coin rally, reminiscent of the Dogecoin and Shiba Inu surges of previous years.
However, investors should remain cautious. Meme coins are notorious for their volatility, and while they can generate massive gains, they also carry significant risks. As always, due diligence and risk management are crucial for those looking to participate in this speculative segment of the crypto market.
Conclusion
The rapid rise of Morning Routine (ROUTINE) has reinvigorated the meme coin market, demonstrating the power of viral content in driving crypto trends. Whether this marks the beginning of a sustained rally or a short-lived hype cycle remains to be seen. For now, traders and investors are closely watching the meme coin space for the next big opportunity.
Disclaimer
This article is for informational purposes only and should not be considered financial advice. Cryptocurrency investments are highly volatile and involve risk. Always conduct your own research before making any investment decisions.
